Online MBA in Marketing Management: Course Detail, Fees, Eligibility, Admission 2026

Online MBA in Marketing Management: The Online MBA in Marketing Management is a 2-year postgraduate program designed for students and working professionals who want to advance their careers in marketing, sales, and brand management. 

To be eligible for this program, candidates must have completed a bachelor’s degree from a recognized university. The fee ranges from INR 26,000 to INR 50,000 per semester, depending on the university and students can choose semester-wise, annual, or installment payment options. Many universities also offer merit-based and category-based scholarships for eligible candidates.

Top institutions offering this program include IGNOU, Amity University Online, SCDL, NMIMS Online, and Chandigarh University Online. The admission process is simple and fully online. Candidates fill out the application form, provide basic details, select Marketing Management as their specialization, upload required documents, pay the application fee, and a counsellor guides them through the final enrollment process.

About the Online MBA in Marketing Management

An Online MBA in Marketing Management is a 2-year postgraduate program designed for students and working professionals who want to develop advanced skills in marketing, sales, and brand management while studying from the comfort of their home. The program is divided into 4 semesters and offers specializations such as Digital Marketing, Sales Management, Advertising, Consumer Behavior, and Brand Management.

The course emphasizes strategic thinking, leadership, analytical skills and practical marketing techniques, preparing graduates for careers in corporate marketing, digital marketing agencies, sales, advertising firms, e-commerce companies and brand management roles.

After completing the program, students can pursue roles such as Marketing Manager, Brand Strategist, Digital Marketing Executive, Sales Manager or Market Research Analyst. Depending on the company and role, the typical starting salary ranges from INR 4 LPA to INR 10 LPA. 

Online MBA in Marketing Management Fees Structure

Online MBA in Marketing Management Admission 2026

Many universities like Amity University Online, Magalyatan University Online, and LPU Online have started accepting applications for the Online MBA in Marketing Management program for the January 2026 session. The deadline to enroll in the MBA program is expected to be 10 March 2026. The entire application and admission process is completed online, making enrollment easy and convenient. Interested candidates can visit the official website of their preferred university and submit the online application form. 

As per NEP 2020 (National Education Policy) guidelines, all postgraduate students must have an ABC ID (Academic Bank of Credit ID). This digital ID allows students to track their earned credits throughout the program, which can also be transferred or utilized across different universities in the future. The credit score offered to candidates ranges between 80 and 100 credits. 

The application fee for the Online MBA in Marketing Management typically ranges from INR 600 to INR 1800. Students may also need to pay exam fees or study material charges. Many universities provide merit-based scholarships, category-based fee waivers, or early-bird admission discounts to make the program more affordable and accessible for eligible candidates. 

Eligibility for Online MBA in Marketing Management 

Educational Qualification: Candidates must have completed a bachelor’s degree in any discipline from a recognized university. Some universities may prefer graduates with a background in commerce, management or business, but it is not mandatory.

• Minimum Marks: Most universities require at least 50%-55% marks in the undergraduate program. Relaxation in marks may apply for reserved categories as per university norms.
• Work Experience: While not mandatory, some institutions prefer applicants with 1-2 years of professional experience in business, marketing or related fields.
  
• Age Limit: There is no upper age limit, making the program accessible to fresh graduates, working professionals and those looking to advance their careers.
  
• Reservation: Universities follow government and institutional reservation policies for SC, ST, OBC, EWS and PwD candidates.

Online MBA in Marketing Management Syllabus 

Top Online MBA in Marketing Management Universities in India 2026

1. Manipal University Online MBA in Marketing Management

Manipal University Online offers MBA in Marketing Management for the upcoming January session 2026 and the application process has started. Students who want to get enrolled can fill out the online application form until an expected last date of 28 February 2026. 

A basic eligibility is to have a bachelor’s degree in any specialization or a BBA degree in the same to get admission at the university. The minimum passing marks needed is 45% to get selected. INR 43750 is the per semester course fee for Online MBA in Marketing Management at the university. 

2. NMIMS Online MBA in Marketing Management

Students can fill out the online application form to get admission to Online MBA in Marketing Management at NMIMS. Students will be able to fill out the application form until the last date of 10 March 2026. Students can complete their master’s degree within a duration of 2 years which is divided into 4 semesters. 

One who have a bachelor’s degree with a minimum aggregate marks of 50% are eligible to apply for admission. The semester wise course fee at NMIMS is INR 55000. 

Online MBA in Marketing Management Application Process

• Step 1: Visit the official website of the university offering the MBA in Marketing Management through distance education.
• Step 2: Register on the admission portal by entering basic details such as name, email ID and mobile number.
• Step 3: Log in and select MBA in Marketing Management as your preferred course and choose the distance education mode.
• Step 4: Fill out the online application form with personal, academic, and contact details.
• Step 5: Upload the required documents, including graduation mark sheets, ID proof, photographs and other supporting certificates.
• Step 6: Pay the application or course fee online using available payment options such as debit card, credit card, net banking or EMI (if offered).
• Step 7: Submit the form and wait for confirmation of admission. A counsellor or university representative may contact you to guide you through the final enrollment process.

Documents Required 

Below is the list of documents required for admission to the Online MBA in Marketing Management, which should be uploaded during the application process:

• Student’s passport-size photograph
• Scanned signature
• Date of birth certificate
• 10th class certificate
• 12th class certificate
• Bachelor’s degree certificate (for PG courses)
• Provisional certificate (if final degree is not yet issued)
• Migration certificate
• Caste certificate (if applicable)

Online MBA in Marketing Management Career Opportunities 

Graduates of the Online MBA in Marketing Management can explore career opportunities across industries such as FMCG, e-commerce, IT, banking, media, retail and consulting. They are hired by leading companies like Amazon, Google, Flipkart, Tata Group, Reliance Industries, HUL, Infosys, Accenture and Deloitte. Common job roles include Marketing Manager, Brand Manager, Digital Marketing Manager, Sales Manager, Product Manager, Market Research Analyst and Business Development Manager. The average starting salary ranges from INR 4 LPA to INR 10 LPA. 

In addition to employment opportunities, graduates can opt for higher education to enhance their expertise and career growth. They may pursue a PhD in Management, an Executive MBA or professional certifications in areas such as digital marketing, marketing analytics, brand management or sales strategy. These qualifications open doors to leadership roles, academic careers and specialized marketing domains.